3 Key Factors of Conversion Marketing

I would like to quickly discuss three key concepts in utilizing conversion marketing to increase brand awareness, consumer engagement, and implementing conversion marketing campaigns to successfully meet KPi’s as determined by the needs of the client. This is a brief synapses but one I felt compelled to write.

Awareness

When it comes to building a brand the most important piece of the building process is gaining attention and attracting the right consumer for the client. Brand awareness is more than just having a fancy logo or slogan, but it is how the customer connects and engages with a brand and finds not only value but also, on some level, can see themselves in it, thus becoming a stakeholder in that brand’s identity. To do this you have to connect with the target audience in such a way that the consumer takes notice and interest in the brand, as a result will be able to easily recognize it and is always in the forefront of their mind when they think about a specific product or service that brand offers. Brand storytelling is a key method by which this can be accomplished, connecting with the target audience through engaging stories about who the brand is, what it stands for, what its purpose is, and what problems it solves.

Engagement

When it comes to building brand engagement and fostering relationships with the target audience and great way to do this is through connecting with audience members via social media, podcasts, blog posts, and connecting with influencers to promote and cross promote the products and/or services offered by the client.

Brand engagement is crucial and the most fundamental objective of any successful marketing campaign. Overall perception of the brand, the ability to have an emotional connection to the brand, and developing and building strong relationships with a brand driven by interactions between the brand and the consumer all play a vital role in defining and determining if a conversion marketing campaign will be successful or not.

At the end of the campaign you want engagements between the brand of the client and the target audience to turn into not just consumers but brand loyalists who would never even consider going to another brand to get the same or similar service or product, no matter if it was more affordable or for any reason, they will stick with that brand.

Conversion

Finally, we come to the most important piece of the puzzle, consumer conversions. Once you have successfully found your target audience, interacted and engaged with them, got them interested and invested in what you have to offer, we not need to turn them into paying customers and lifelong consumers of the brand.

The campaign has to be compelling enough as to convince the consumer that they need what the brand has to offer and that the brand is the best place to get what they need. This will take optimization tactics that will lead the consumer from the advertising platform to the company’s website, blog, or storefront. Having easy to navigate websites, attractive and informative landing pages, and call to action features is a great way to ensure an increase in conversion rates.

In conclusion, conversion marketing is not just about casting a large enough net and hoping you will catch something, but about actively and effectively connecting and communicating with a specific target audience that fits the brands needs and being able to develop and implement a convincing campaign that will compel that audience to become consumers and lifelong brand loyalist.